Billboard CPM Calculator
Put an outdoor placement on the same cost-per-thousand basis as other media by combining its total cost with estimated impressions.
Calculate cost per thousand
Use the full campaign cost and the audience-impression estimate supplied for the same dates, locations, and number of faces.
Symbols only; values are not converted.
Example values are prefilled—edit either available input.
i
The total amount spent or earned for the impressions in this calculation.i
The number of times the advertisement or placement was delivered.i
Cost per mille: the cost or revenue for every 1,000 impressions.How this calculation works
Use the full campaign cost and the audience-impression estimate supplied for the same dates, locations, and number of faces.
Example calculation
A £4,500 placement with 900,000 estimated impressions has a £5.00 CPM.
Change either input in the calculator to model a different campaign scenario.
Use the result correctly
- Match the audience estimate to the booked campaign dates.
- Use impressions, not unique reach, in the CPM denominator.
- Compare viewability, location, and audience quality as well as CPM.
Frequently asked questions
What does billboard cpm calculator calculate?
It calculates CPM, total cost, or impressions from any two known values. The page also explains the formula in the context of use the full campaign cost and the audience-impression estimate supplied for the same dates, locations, and number of faces.
What formula does billboard cpm calculator use?
Billboard CPM = (total placement cost ÷ estimated billboard impressions) × 1,000.
Is billboard cpm calculator free to use?
Yes. The calculator runs in your browser and does not require an account.