CPM Calculator Online
Calculate CPM, total media cost, or impressions in the browser without uploading campaign data.
Calculate cost per thousand
Choose the value you want to solve, enter the other two values, and review the formula shown below the tool.
Symbols only; values are not converted.
Example values are prefilled—edit either available input.
i
The total amount spent or earned for the impressions in this calculation.i
The number of times the advertisement or placement was delivered.i
Cost per mille: the cost or revenue for every 1,000 impressions.How this calculation works
Choose the value you want to solve, enter the other two values, and review the formula shown below the tool.
Example calculation
£900 across 180,000 impressions produces a £5.00 CPM.
Change either input in the calculator to model a different campaign scenario.
Use the result correctly
- Check all inputs before using the result in a media plan.
- Choose the correct display currency.
- Save the formula with your report for easy auditing.
Frequently asked questions
What does cpm calculator online calculate?
It calculates CPM, total cost, or impressions from any two known values. The page also explains the formula in the context of choose the value you want to solve, enter the other two values, and review the formula shown below the tool.
What formula does cpm calculator online use?
CPM = (cost ÷ impressions) × 1,000.
Is cpm calculator online free to use?
Yes. The calculator runs in your browser and does not require an account.