CPM Budget Calculator
Turn a target CPM and impression goal into a campaign budget, or change the inputs to solve for another value.
Calculate campaign cost
Start with the impressions you want to buy and the CPM expected from the platform or media owner.
Symbols only; values are not converted.
Example values are prefilled—edit either available input.
i
The total amount spent or earned for the impressions in this calculation.i
The number of times the advertisement or placement was delivered.i
Cost per mille: the cost or revenue for every 1,000 impressions.How this calculation works
Start with the impressions you want to buy and the CPM expected from the platform or media owner.
Example calculation
A £6 CPM and a target of 500,000 impressions require a £3,000 media budget.
Change either input in the calculator to model a different campaign scenario.
Use the result correctly
- Use a realistic planning CPM rather than a best-case rate.
- Add taxes, fees, and production costs outside the media budget if needed.
- Run low, expected, and high CPM scenarios.
Frequently asked questions
What does cpm budget calculator calculate?
It calculates CPM, total cost, or impressions from any two known values. The page also explains the formula in the context of start with the impressions you want to buy and the cpm expected from the platform or media owner.
What formula does cpm budget calculator use?
Budget = (CPM × impressions) ÷ 1,000.
Is cpm budget calculator free to use?
Yes. The calculator runs in your browser and does not require an account.