CPM Cost Calculator
Find the total media cost for a planned impression volume and CPM, with reverse calculations available in the same tool.
Calculate campaign cost
Use this when a rate card gives a CPM and you know how many impressions you intend to purchase.
Symbols only; values are not converted.
Example values are prefilled—edit either available input.
i
The total amount spent or earned for the impressions in this calculation.i
The number of times the advertisement or placement was delivered.i
Cost per mille: the cost or revenue for every 1,000 impressions.How this calculation works
Use this when a rate card gives a CPM and you know how many impressions you intend to purchase.
Example calculation
250,000 impressions at an £8 CPM cost £2,000.
Change either input in the calculator to model a different campaign scenario.
Use the result correctly
- Confirm whether the quoted rate includes platform fees.
- Use billable impressions from the same measurement standard.
- Round only after completing the calculation.
Frequently asked questions
What does cpm cost calculator calculate?
It calculates CPM, total cost, or impressions from any two known values. The page also explains the formula in the context of use this when a rate card gives a cpm and you know how many impressions you intend to purchase.
What formula does cpm cost calculator use?
Total cost = (CPM × impressions) ÷ 1,000.
Is cpm cost calculator free to use?
Yes. The calculator runs in your browser and does not require an account.